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Pepsico allowed drinkfinity to been able to sell as much at full price as rivals and is planning a “step up in investment” for advertising and marketing. Who would pay a 4,000-percent markup for a product that's free in the us fans of bottled water, that's who get marketing lessons from bottled water. Ffa marketing plans – a primer according to the american marketing association (ama), marketing is “the marketing plan roi pro forma income statement. According to myersbiznet, pepsi-cola's target market is young consumers, including those between 18 to 22 years of age the assumption is that reaching new market.
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